To unite marketing efforts at the local level, the eight tourist promotion agencies (TPAs) representing all 12 counties in the region formed the Pennsylvania Wilds Tourism Marketing Corporation in 2005. The Corporation was established through a regional marketing grant from the Pennsylvania Tourism Office, housed in DCED, and matched with local contributions from the participating TPAs.

The primary goal of the Pennsylvania Wilds Tourism Marketing Corporation is to establish a strong coalition of public and private partners with the goal of branding the Pennsylvania Wilds as the premier destination for outdoor experiences in the eastern United States. With the assistance of a $700,000 regional marketing initiative grant from the Pennsylvania Tourism Office, the Pennsylvania Wilds Tourism Marketing Corporation contracted for services with Zeitgeist Consulting to develop a five-year Organization and Marketing Plan for the Pennsylvania Wilds region. The plan was delivered to the Pennsylvania Wilds Tourism Marketing Corporation in early 2006.

The plan outlines strategies to increase hotel occupancy and grow outdoor tourism consistent with the stewardship of the public lands and the character of its communities.